Coaching, Consulting, Producing, Speaking, Styling. 

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Clothing is communication, 
Wardrobe101 is fluent in fashion.

Wardrobe 101 offers a range of services within the luxury fashion sector. Founder and author Dijanna Mulhearn taps into a lifetime of experience in luxury fashion from sales to Public Relations and brand building, creative direction, high fashion journalism and commercial television. She shares her experience as a sought-after executive coach, pragmatic creative consultant and entertaining public speaker.

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Lets work together

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Executive Coaching – Wardrobe 101 specializes in coaching and creating well-informed, well-rounded and well-respected senior managers, successfully embodying their own brand and that of the company they lead. We cover a slew of topics including sales, colleague and client relations, understanding the world of luxury, personal branding and presentation, managing media and inspiring staff.

Hosting and Presenting – Dijanna Mulhearn is an experienced fashion author and journalist. Her syndicated page for the Sydney Morning Herald led to two successful books with UK publisher Thames & Hudson and she has featured on every commercial network in Australia. Her natural curiosity, intellectual approach to fashion and cheeky sense of humour makes for an insightful and entertaining presenter. 

Creative Direction – Along with a Master of Communication Design degree from RMIT, Dijanna’s experience in fashion has led to her being called upon by many leading Australian and Global labels to provide fresh eyes and insight into firmly established brands as well as advising many up and coming labels on branding and media. 

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Public Speaking - each talk is tailored to your audience to ensure that they come away truly inspired. Topics covered tap into a lifetime of experience and research in the many facets of fashion from subliminal fashion psychology to personal styling and cultural fashion commentary in a practical yet engaging way. 

Brands I have worked with include Prada, Harper's BAZAAR, Chaumet, Oroton International, Ralph Lauren, Jaguar Automotive, David Lawrence, Marcs, Target, MAC Cosmetics, Fairfax & Roberts, Goldman Sachs, Boston Consulting Group, Lend Lease and EST10 recruitment.

In an image based society your style speaks volumes. The clothing you wear sends a message about your personality and your personal brand; it is a way to show others who you are and what you are all about. A considered outfit can speak volumes before you even say a word. Wardrobe 101 teaches you how to manage your look and dress to succeed while tapping into your own unique message. 


"Say everything you need before you say a word"

Dijanna Mulhearn

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Sydney, Australia and Asia Pacific

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